Design Situation and Design Brief

Design Situation and Design Brief

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design Brief

I am going to redesign the logo for ribena. I will also design and make a piece of packaging for one of their products (drink cartoon or bottle) and design and make a point of sale display for that product.

Initial Specification

My products will have or do the following;

• Display the product that is for sale

• be more enviormentaly friendly

• sell the product better

• be more appeling to the eye

• Have more drink but in a better shaped carton for a easyer fit

•And just gernerally make the product better

My company logo redesign.

http://www.ribena.co.uk/

I have decided to create a better logo for ribena as i feel that it is quite a boring old fashioned logo and could do with a more up to date logo that will stand out on the shelf.

the drink was launched in 1936 , due to the fact that in the second world war fruits like oranges were very hard to obtain from places like Florida and so on. so ribena decided to make a blackcurrant fruit drink. Almost the entire British blackcurrant crop was made into blackcurrant syrup (or cordial). almost all of it manufactured by Carters, and distributed to the nation's children for free without the Ribena brand name, giving rise to the lasting popularity of blackcurrant flavourings in Britain. Ribena is sold as a juice drink (cordial) and a predilluted drink. It is now in a variety of flavours like raspberry and pomegranate, strawberry, blackcurrant and cranberry, orange, and apple.

ribena has a very clear colour scheme of red and purple i think these colours are very important and it makes it stand out to the eye but i think that the logo doesn't fit with this colour scheme.

Offset Lithography

OFFSET LITHOGRAPHY