Design Situation and Design Brief

Design Situation and Design Brief

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design Brief

I am going to redesign the logo for ribena. I will also design and make a piece of packaging for one of their products (drink cartoon or bottle) and design and make a point of sale display for that product.

Initial Specification

My products will have or do the following;

• Display the product that is for sale

• be more enviormentaly friendly

• sell the product better

• be more appeling to the eye

• Have more drink but in a better shaped carton for a easyer fit

•And just gernerally make the product better