My company logo redesign.
I have decided to create a better logo for ribena as i feel that it is quite a boring old fashioned logo and could do with a more up to date logo that will stand out on the shelf.
the drink was launched in 1936 , due to the fact that in the second world war fruits like oranges were very hard to obtain from places like Florida and so on. so ribena decided to make a blackcurrant fruit drink. Almost the entire British blackcurrant crop was made into blackcurrant syrup (or cordial). almost all of it manufactured by Carters, and distributed to the nation's children for free without the Ribena brand name, giving rise to the lasting popularity of blackcurrant flavourings in Britain. Ribena is sold as a juice drink (cordial) and a predilluted drink. It is now in a variety of flavours like raspberry and pomegranate, strawberry, blackcurrant and cranberry, orange, and apple.
ribena has a very clear colour scheme of red and purple i think these colours are very important and it makes it stand out to the eye but i think that the logo doesn't fit with this colour scheme.
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